With their expertise in the lure field, Sakura have developed a full range of artificial lures bringing classics that have proven themselves time and again, but also innovative new models, devised to meet the requirements of European and international fisheries. Made with the best components, rigorously assembled and decorated meticulously for realism, Sakura's soft lures, crankbaits and jigs and spinnerbait have been proven around the globe, at sea and in fresh water, by a skilled team of experienced fishermen.